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Targa Newfoundland is the first and only event of its kind to be held in North America. It is an annual event and forms a 2200 km long, high quality automotive competition. It is held over a seven-day period in September on the paved roads of the eastern and central parts of the island of Newfoundland.
Event History
The event attracts competitors from North America, Europe, Australia and New Zealand. Unlike most motorsports events, the Targa is staged on public roads allowing easy access for large numbers of spectators. The event also attracts world wide media coverage making it an ideal forum to promote sponsor brand awareness.
The original event, the Targa Florio, was run on the island of Sicily. “Targa” meaning plate in Italian. 1990 the concept was re-developed by a group of enterprising motor enthusiasts in the Australian island state of Tasmania.
The Targa Competition format is similar to the format of special stage rallies in Europe, the United States and Canada. The vehicles and crews compete on public roads in transit sections, which follow all of the rules of the road and “Targa” or speed sections, which are held on roads closed to the general public.
Targa Divisions
There are 5 major Divisions within the Targa Competition:
- Grand Touring Unequipped
- Grand Touring Equipped
- Classic (Vehicles manufactured from 1900-1981)
- Modern (vehicle manufactured from 1982-Current)
- Open (Vehicles manufactured from 1900-Present)
Media Exposure
The Targa Newfoundland provides a high level of Media Exposure that is beneficial for promoting a Sponsor’s Brand Awareness.
Highlights of the Media Coverage included:
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Newspapers
- International Coverage
- 11.6 Million Readers
-
Magazines
- International Coverage
- 11 Magazines including Car&Driver the world’s largest automotive magazine
- 2.4 Million Copies in Circulation
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Television
- International Coverage
- 11 TV Channels including CBC, CTV, Global, NTV, Speed Channel, TSN, RDS
- News Highlights
- TV Specials
- Over 330 Million Viewers World Wide
Targa is a life experience that every adventurer or motorsports enthusiast should put at top of their list of things to do. It is an event that we can spend days describing but you will only “Get It” after you have experienced it first hand.
Open Road Motorsports is an official representative of Targa Newfoundland. We can help you prepare for Targa by providing you with the information necessary to get the most out of your experience. What do we charge you for this information? Nothing. Our goal is to build the event through your participation.
It is never to early to start planning and we can help.
Steps to Competing at Targa Newfoundland
- Contact Us
- Decide to Go
- Choose your level of Competition
- Register for the Event
- Select and Prepare a Car
- Make Travel Arrangements
- Practice and Prepare
- Go!
We can also tailor support packages specifically for your team including: car preparation, coaching, media packages and event logistics.
OpenRoadMotors
